Browsing Tag

media channels

WPP Makes Industry-Leading Net Zero Commitment

On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions from WPP’s operations, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for the overwhelming majority of the company’s emissions, the two largest sources are the production of advertising content and, most significantly, the placement of that content in media channels from television and press to…

Four Ways Brands Can Set Themselves up for Success in 2021

Market context In many major markets around the world, particularly the U.S. and U.K., 2021 looks like it’s going to be a very different and very much more positive year than 2020. With vaccines effective against coronavirus now administered to around 40% of the population in both markets, the prospect of a return to something much more like normality is fast-becoming real. Data from Standard Media Index of media investment in the major English-speaking markets worldwide show that ad spend fell by 9% in the U.S. in the year…

Sellforte Raises €4M Funding To Bring Science To Marketing

Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and…