Norton Launches Robust Identity Monitoring in the U.K. to Help Consumers Resolve Their Identity Theft Issues

Norton Identity Advisor Plus provides access to a dedicated Identity Restoration Specialist to victims of identity theft

Norton, a leading consumer Cyber Safety brand from NortonLifeLock (NASDAQ: NLOK), today announced the U.K. launch of Norton™ Identity Advisor Plus, which leverages the company’s consumer identity protection expertise to help victims of identity theft resolve their issues.¹

In the latest Norton Cyber Safety Insights Report in the U.K., conducted online in partnership with The Harris Poll amongst 1,000 U.K. adults aged 18+, 55% of Brits surveyed admit they would have no idea what to do if their identity was stolen. Additionally, 60% of those surveyed admit to being “very worried” their identity will be stolen. Norton Identity Advisor Plus tries to address this concern, by helping consumers each step of the way should they discover they’re a victim of identity theft.

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“We discovered that in the UK, 55% of those surveyed admit they would have no idea what to do if their identity was stolen,” said Leena Elias, Vice President of Product, NortonLifeLock. “Unfortunately, personal information accessed through nefarious tactics may result in identity theft – for example, a hack or data breach could lead to a loan being taken out in your name, and potentially impact your credit score and your life. Identity theft can be stressful and confusing, which is why we provide access to dedicated Identity Restoration Specialists, offering that all-important guidance to victims of identity theft. Alongside Cyber Safety solutions included with this new plan, consumers can have peace of mind that they are covered.”

Norton Identity Advisor Plus comes with an easy-to-use dashboard to register personal information for monitoring, including Social Media Monitoring. The Social Media Monitoring feature monitors and notifies the account holder if there are signs the account may be compromised or if potentially risky links are found.² If a customer suspects their identity has been stolen, they have access to a dedicated Identity Restoration specialist.

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Additional Norton™ Identity Advisor Plus features include: 

Dedicated Identity Restoration Specialists: An Identity Restoration Specialist is assigned to a case of identity theft from start-to-finish, to guide the victim through the full process to resolve their identity theft issue. This support includes help guiding the victim to resolve the identity theft issue with relevant third parties, including merchants, credit card companies, financial institutions, collection agencies, government agencies or other parties and, if needed, making three-way mediation calls with the victim and the relevant parties. These Identity Restoration Specialists access over 7,000 verified merchant fraud processes worldwide.

Social Media Monitoring: According to recent U.K. Norton research, 22% of people surveyed have been victims of a social media account takeover.

• Social Media Monitoring focuses on the most popular social media sites: Facebook, Instagram, Twitter, LinkedIn and YouTube.
• Potentially risky links within the user’s social newsfeed on Twitter and YouTube are flagged, to help prevent malware from infecting a device, as well as alerting the user to scams and phishing attempts. An alert is also issued if the user is being linked to potentially risky content, allowing them to take action.
• Account takeover on Facebook, Instagram, Twitter, LinkedIn and YouTube notifies the registered user of suspect activity linked to their account, or unexpected changes to account settings.

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