Socure, the leading provider of digital identity verification and fraud solutions, today announced that the Socure ID+ platform has enabled the leader in mobile financial services for freelancers and small business owners, Lili, to accelerate the acquisition of “good” customers and achieve record growth while reducing fraud. In less than two years since it began using Socure ID+, Lili has expanded its customer base from 30,000 to 550,000 while shutting out bad actors.
“Socure was pivotal to supporting a huge surge in our growth during the past few years, eliminating false positives and facilitating onboarding of the younger population who are traditionally difficult to verify,” said John Mearls, head of risk and operations at Lili. “Socure has helped us improve our scalability and security, and meet the needs of our customers, without introducing friction or latency.”
Marketing Technology News: MarTech Interview with Heather Conneran, Director of Brand Experience Platforms at General Mills
Lili is an all-in-one banking app designed for freelance workers and small business owners that promises a tech-savvy audience, “Three minutes and you’re in business!” Rapid and easy banking registration is critical, but can be challenging to deliver for a customer base that includes Gen Z and millennials, many of whom have thin or nonexistent credit footprints and histories, making them hard to identify in digital channels.
Faced with the need to onboard new customers at immense scale and speed, Lili required a solution that provided identity verification and fraud prevention accuracy, automation, and user experience they needed to support a high-growth, high-risk, and high-user-expectation landscape. The company adopted Socure ID+, the industry-leading graph-defined identity verification (IDV) and fraud platform, after a thorough evaluation against other IDV solutions. The platform, which provides fraud prevention, synthetic identity detection, KYC, and document verification, was far and above the most comprehensive, frictionless, and accurate solution to prevent identity fraud, maintain compliance, and propel Lili’s growth.
“Our solutions are built to verify more good customers in real time and reduce manual reviews at scale, a demand that is only increasing among high-growth organizations that provide solutions in the new digital economy,” said Johnny Ayers, founder and CEO of Socure. “Our platform provides unmatched accuracy, enabling digital-only clients like Lili to onboard customers at a record pace without the burden of lengthy, costly manual reviews that deter good customers.”
Highlights from the partnership and 1,700% customer growth include:
- Making hard-to-identify easy: Lili’s legacy IDV approach did not accurately verify traditionally independent, mobile-first freelancers and new economy workers. Socure combines more than 17,000 model features, redundant data sources, patented identity resolution and clustering technology, and a continuous feedback loop of consortium network data from over 1,000 customers to provide the highest-assurance assessments of new users in the market, including Gen Z, millennials, and new-to-country individuals. This graph-defined approach enabled Lili to scale its growth while applying a new level of hyper-precision to the process of identifying and onboarding every good customer across all ages and demographics.
- Jumps in auto-approvals: Socure increased Lili’s customer auto-approval rate by more than 13% and drastically accelerated onboarding time, as “good” customers were able to be automatically and accurately identified.
- In-depth account insights: Socure solutions provide a unified, comprehensive view of a digital identity, based on unparalleled coverage of identity data, giving Lili more in-depth insights, redundancy checks, and risk scoring, which enabled the company to more accurately run their own analysis of the data behind the decisions. They also experienced a dramatic downturn in false positives, as Socure seamlessly met the verification needs of Lili’s unique customer base.
- Architected to scale: Lili was able to provide seamless and scalable onboarding through deployment of risk scoring, KYC/CIP, document verification, and more, all through a single platform that can handle limitless growth.
“We find Socure’s overall technology, modeling, and data attributes amazing and supportive of Lili’s risk appetite and onboard decision-making,” said Mearls. “It’s incredibly helpful to have a computer vision-driven ID document verification solution with layered risk assessment so we aren’t relying on our Compliance, Risk, or Operations teams to manually review and decide whether someone has grown a beard since their last driver’s license photo. This frees up our time and resources, and delivers much more accurate results than any other method of ID verification we tested.”
Marketing Technology News: An Outlook on Events in 2022: Expansion, Expectations and Excitement