Enabling the More Than Two Million Square Customers to Leverage Automation and Create Personalized Customer Experiences Based on Purchase Behaviors

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced its integration for Square, now available in the Square App Marketplace. This integration brings together some of the biggest concerns for small businesses: revenue and marketing, using online and in-store purchase data to provide the context small businesses need to create the personalized experiences customers have come to expect.

The way small businesses operate is changing as technology has become more affordable and accessible. Traditionally, small businesses send promotional blasts to all customers in their database, regardless of customer preferences and buying behaviors. With the Square and ActiveCampaign integration, SMBs can leverage the power of automations to bring in purchasing data and order trends to segment customers, send promotions, and target buyers, seamlessly creating personalized experience.

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“We built ActiveCampaign to give small businesses the platform they need to connect all the tools they use to grow their business,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Small businesses should be able to choose the tools they want to run their business, and Square is key solution in many small business stacks. Through our integration, we’re unlocking payment and order trend data in ActiveCampaign, empowering Square users with the context they need to create more personalized experiences.”

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“ActiveCampaign is the platform I rely on to communicate with our customers,” said Bryan Kegley, CEO of Coffea Roasterie and Espresso Bar. “Before the integration with Square, I lacked the ease of use and ability to send personalized messages to my customers based on specific purchasing behaviors captured by Square. Now, with the integration, the data is seamlessly brought into ActiveCampaign, and I can focus on engaging with my customers and growing our business.”

The integration with Square joins the more than 250 applications small businesses can connect to ActiveCampaign, giving small businesses the flexibility to select the tools they want to run and grow their business.

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