ActiveCampaign Introduces Automations Map
First-of-its-kind Visualization Tool Lets Users Spend Less Time Managing Automation and More Time Working on Their Business
ActiveCampaign, a leader in intelligence-driven sales & marketing automation, released Automations Map: the first visualization tool that gives a complete picture of how campaigns connect and interact.
Automations are powerful. Automations that go beyond drip campaigns are more powerful. And they have even more potential when they are interconnected and work toward a common goal. That’s where the Automations Map becomes important. With a visual of connected automations, users can see how entire sections of a business interact—everything from social media and SMS reminders to sales and customer service.
“ActiveCampaign was built to help small- and medium-sized businesses move beyond email marketing and adopt marketing automation best practices,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Automations Map is the first visualization tool built directly in the ActiveCampaign platform so that users can spend more time interacting with their customers and growing their business.”
The Automations Map, built directly in the ActiveCampaign platform includes:
- Map Page: A visual overview of your automations
In the Map Page, you can see all of the automations in your account, as well as their status. This makes it easier to navigate your automations. It can also be helpful information as you map out new automations or adjust your strategy. Clicking on an individual automation brings up Map Links and Map Shelf.
- Map Links: Connections between your automations
Automations are most powerful when you link them together to achieve a common goal. Map Links make it easy to see which automations are connected to each other.
When you click on an automation in the Automations Map, you bring up a view of connected automations. These Map Links make it easier to plan new automations or update existing ones.
When you build automations for your business, we usually recommend building multiple, smaller, connected automations over one large automation.
This modular approach to automations makes it easier to adjust automations, add contacts manually, and onboard new people in your account. You can learn more about the approach in our guide: Building Automations in ActiveCampaign: Best Practices.
Map Links make it easier to see connections between automations—which in turn makes it easier to build modular automations that are easier to manage in your business.
- Map Shelf: Automations performance at a glance
When you click on a specific automation, the Map Shelf pops up alongside Map Links. In the Map Shelf, you can see high-level reports on the performance of each automation.These stats are the same as those available in the automations overview. They are
- Connections: Automations that are started and ended by selected automation
- Contacts: Contacts currently in the automation, Contacts that entered in the past 30 days.
- Campaigns: List of campaigns within the automation, with open rates
- Goals: List of Goals within the automation, completion rates
Recognized as a leader in the sales and marketing automation space, ActiveCampaign helps businesses grow by strengthening their relationship with customers utilizing a blend of automation and human touch. Companies are able to automate many behind the scenes processes and communicate with their customers across channels with personalized, intelligence-driven messages.
Recommended Read: Surfing the Marketing Automation Tide in 2018