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AdRoll Names Toby Gabriner as CEO to Pursue Transformational Vision and Breakout Growth

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AdRoll Reaches Profitability, On Track for Record Revenue in 2017;  Generates over $7B in Revenue for its 35,000 Clients

AdRoll, the most widely-adopted independent performance marketing platform, announced that Toby Gabriner has been named CEO as a transition from his current role as President. Co-founder and current CEO Aaron Bell will step into a full-time Chief Product Officer role, overseeing engineering, product, UX, data science and supply.

The news comes as AdRoll celebrates its 10-year anniversary. The company reached profitability in 2017, and expects to close 2017 at its biggest revenue year to-date. Even as the industry faced mass consolidation in recent years, AdRoll has not only remained independent but has thrived as a result of its commitment to product innovation and machine learning-based advertising solutions. AdRoll has generated over $7B in revenue for its 35,000 clients. The company has nearly 500 employees in six offices around the world and is doubling down on its efforts in 2018 to build scalable products that meet its customers’ varied needs.

Aaron Bell
Aaron Bell

“AdRoll was founded around building the best technology to help businesses grow, and we have our most transformational roadmap ahead of us. Toby and I have forged a remarkable partnership over the last 12 months, and I look forward to continuing the work we’ve begun in our new roles. As a complement to Toby’s leadership and talents, I welcome the opportunity to draw on my passion for innovation and take AdRoll to new heights,” said Aaron Bell, AdRoll Co-founder and Chief Product Officer.

As a four-time CEO and five-time President of high-growth companies, Gabriner brings nearly two decades of digital advertising expertise to the executive team at AdRoll. His experience includes serving as President of Carat Interactive, one of the first large digital agencies, CEO of [x+1], one of the first demand side platforms, and President and CEO of, which, under his leadership, saw revenue grow from $200K to over $200M in just four years and was acquired by AOL in 2013 for $465M.

Toby Gabriner
Toby Gabriner

“As the industry is evolving, so is AdRoll. Looking to 2018, we’re pursuing an ambitious vision for the company, merging data, marketing, and advertising technologies to better serve our customers. With Aaron as Chief Product Officer, we are doubling down on building products that help our clients grow, and laying the groundwork for our next phase as a company. I couldn’t be more excited about our progress to date, and the opportunity ahead of us,” said Toby Gabriner, AdRoll CEO.   

Recommended read: HubSpot Announces Customer Hub, Expands Platform to Support the Entire Customer Experience

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