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Aaron Bell

AdRoll Brings out RollWorks to Focus on B2B Market

Company Unveils New B2B Business Unit-- RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company 'split' its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into…

AdRoll Names Toby Gabriner as CEO to Pursue Transformational Vision and Breakout Growth

AdRoll Reaches Profitability, On Track for Record Revenue in 2017;  Generates over $7B in Revenue for its 35,000 Clients AdRoll, the most widely-adopted independent performance marketing platform, announced that Toby Gabriner has been named CEO as a transition from his current role as President. Co-founder and current CEO Aaron Bell will step into a full-time Chief Product Officer role, overseeing engineering, product, UX, data science and supply. The news comes as AdRoll celebrates its 10-year…