Square Marketing and Square Loyalty are the latest products to expand Square’s connected ecosystem in the UK

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

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“As it works both in-store and online, our customers never miss a chance to earn and redeem points – this really helps us to drive repeat business to the store.”

Square Marketing helps businesses reach customers at the right time and all in one place. The tool allows businesses to create, send, and track email marketing campaigns in minutes — from one-time email blasts to personalised automations — expanding customer reach and helping sellers gain key business insights with analytics.

Businesses can also now build a loyalty program in minutes with the launch of Square Loyalty. This new to market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a customised loyalty program that rewards customers both in-store and online.

“Square is helping its sellers bring more value to their customers by expanding the ecosystem of products and services in the UK,” said Saumil Mehta, General Manager of Customers and Square Point of Sale. “Sellers are increasingly turning to Square as the one-stop-shop to run every part of their business, from payments and online commerce to inventory, team management, loyalty programs and more. We’re excited to be helping them on the road to recovery with the addition of these new tools that help sellers retain and re-engage their customers.”

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This double-product launch aims to further level the playing field for businesses of all types and sizes, as it provides all businesses with easy-to-use, powerful marketing tools that have typically only been used by big businesses. Along with Square products already available to UK sellers like Gift Cards, Square Marketing and Square Loyalty provide a whole suite of customer capability products that enable sellers to build the entire consumer lifecycle in one place.

“Square Marketing has helped us to streamline how we stay in touch with our clients,” said Jack Wicks, Founder of Wicks Barbershop. “As a barber, we’re always striving to increase our returning customer base. Using Square Marketing’s easy-to-use email builder and customer directory, we stayed top-of-mind by sending the latest news and offers to our client base. In particular, we love the automatic email campaign feature – which helps us communicate with our clients at the moments that matter most.”

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