Swrve Appoints Tom Aitchison as Chief Executive Officer

MTS Staff Writer

September 30, 2018

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader

Swrve, the leader in multi-channel marketing automation, announced that experienced business executive Tom Aitchison will join the company as its Chief Executive Officer.

Aitchison, a global executive with a 25-year proven track record of driving organizational success and scaling established enterprise SaaS startups, has been appointed as the incoming CEO to take Swrve to the next level transforming it into a large, independent global enterprise.

“I am very pleased to join the outstanding leadership team at Swrve. The company is uniquely positioned to be the definitive leader in the multi-channel marketing automation arena,” said Tom Aitchison, incoming CEO of Swrve. “Swrve is poised for accelerated growth with resounding validation as a leader by industry analysts, strategic partners, and many industry-leading mobile-forward enterprises. I am honored to be joining the team at Swrve at this time and to have the opportunity to continue to execute on the vision of creating maximum value for Swrve’s customers by enabling them to achieve the highest levels of engagement and monetization with their customers across all of their strategic channels.”

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As a results-driven EVP Global Sales, Aitchison helped scale business spend management leader Coupa Software into one of the leading Enterprise SaaS companies. Aitchison led the growth of Coupa Sales from $30 million to over $100 million in revenue in just over three years, resulting in a successful listing on the NASDAQ stock exchange.

“Multiple times over his career Tom has scaled enterprise software businesses to over $100 million in revenue, and in some cases much farther beyond that”, said Rami Elkhatib, General Partner at Acero Capital and Swrve investor and board member. “We believe Tom has a compelling vision for Swrve in particular, and for our industry in general, and the Swrve team is thrilled to welcome him onboard.”

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In just four years Swrve has grown from a startup with deep roots in mobile marketing and UX testing, to a marketing automation leader with a worldwide enterprise customer base, and revenues in the tens of millions. Swrve’s technology is installed in more than 3.5 billion mobile, web, and TV apps, and industry research and analyst firm Gartner recently named Swrve a “leader” in its latest Magic Quadrant for Mobile Marketing report.

“We’ve transformed Swrve into the leading real-time, multichannel marketing automation platform, with enterprise customers across the Americas, Europe, and Asia,” said Christopher Dean, outgoing CEO of Swrve. “The company is superbly positioned, and I’m excited to pass the reins over to Tom Aitchison to take Swrve to the next stage of growth.”

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.