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Tom Aitchison

Global Gaming Leader Meets Individual Player Needs in Real Time and Achieves 96% Engagement with Swrve

Vivid Games, Creator of Real Boxing and Godfire, Acts on In-Game Behaviors, and Leverages Data to Drive Retention, Revenues, and App Store Ratings Swrve, the world leader in real-time, relevant customer engagement announced that global leader in mobile games, Vivid Games has generated over $2.3 million in upsell revenue by delivering deeply relevant, hyper targeted in-app messaging to players at optimal times for engagement. “Swrve has allowed us to connect with millions of players with smarter messaging and perfect…

MarTech Interview with Tom Aitchison, CEO at Swrve

"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." Tell us about your role and journey into Technology. What inspired you to start at Swrve? Throughout my 25 year career I have scaled successful global GTM organizations that have delivered strong revenue results and increased growth by up to 10X. It’s extremely exciting to join an organization that has an important technology and one that delivers real meaningful business value and that…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, the global leader in intelligent customer engagement across devices, announced that the Movember Foundation, the leading global organization committed to changing the face of men's health has leveraged Swrve’s AI-enabled platform to improve the reach and advance the relevance of in-app and push messaging. These efforts have led to a 3x lift in engagement amongst…

Swrve Appoints Tom Aitchison as Chief Executive Officer

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader Swrve, the leader in multi-channel marketing automation, announced that experienced business executive Tom Aitchison will join the company as its Chief Executive Officer. Aitchison, a global executive with a 25-year proven track record of driving organizational success and scaling established enterprise SaaS startups, has been appointed as the incoming CEO to take Swrve to the next level transforming it into a…