USPTO Awards SproutLoud Patent for Change Management System in Co-Op Marketing

Marketing technology company SproutLoud is proud to announce that it has been awarded a second patent from the United States Patent and Trademark Office (USPTO), protecting its innovative distributed marketing ecosystems. This new patent specifically covers SproutLoud’s Co-Op Marketing model, which supports change management by helping clients move from reimbursement systems to co-pay. SproutLoud is the only distributed marketing platform that allows brands to make both claims and reimbursement and instant co-pay available to their local reseller networks on the same platform.

This new patent highlights a key differentiator between SproutLoud and its competitors.

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“SproutLoud has been thoughtful about how it institutes change for Co-Op Marketing systems. It’s not a rip-and-replace process. SproutLoud replicates and simplifies brands’ existing claims and reimbursement systems within the platform, and then helps brands transition their local resellers to co-pay, using incentives”

“SproutLoud has been thoughtful about how it institutes change for Co-Op Marketing systems. It’s not a rip-and-replace process. SproutLoud replicates and simplifies brands’ existing claims and reimbursement systems within the platform, and then helps brands transition their local resellers to co-pay, using incentives,” said SproutLoud CEO Jared Shusterman. “To this end, we are the only platform where both reimbursement and co-pay work in tandem — on one platform — to support success for our brand clients and their channel partners.”

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SproutLoud built its change management process and associated features into its proprietary marketing technology stack, which is a significant differentiation within the Through Channel Marketing Automation industry. This most recent patent serves to protect SproutLoud’s methodology and core change management features.

With SproutLoud, enterprise brands have comprehensive funds management capabilities to:

  • track the funding options offered to their resellers in local markets
  • provide visibility on the results of local marketing spend
  • offer cost-saving in both the reimbursement and instant co-pay models
  • include change management features to mitigate any risk or disruption to their networks