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USPTO

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Glassbox Distances Competitors by Patenting Its Technology for Recording Web Sessions

Glassbox, the leading enterprise Digital Customer Management solution provider, announced that a patent for its technology to record web sessions has been approved by the US Patent and Trademark Office (USPTO). The patent for “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session…

Protecting Your Brand with Trademark Registration

Entrepreneurs starting a new business face many risks - from raising capital, to building a customer base, to establishing a brand. But did you know that not protecting your brand could potentially be one of the biggest risks? As Executive Product Owner for Trademark.com, an all-in-one trademark research, registration, and watch tool, I’ve seen countless cases of entrepreneurs losing their hard work due to trademark infringement and copycats. When building a business, it's imperative to properly research, secure and…