Marketo Announces Leadership Changes to Global Revenue Team

 Marketo, Inc, the leading provider of engagement marketing software and solutions, announced that it has appointed three executives to head its revenue teams in the Americas, EMEA, and Asia Pacific. Kate FitzGerald joins Marketo as president of sales, Americas; Jamie Anderson has been appointed president of EMEA; and Yasutaka Fukuda has been promoted to president of Asia Pacific–Japan. All three will report into Marketo Chief Sales Officer Eric Johnson.

“With the appointments of Kate, Jamie, and Yasutaka, I am confident that Marketo has the best revenue team in the entire enterprise software industry,” said Johnson. “These three executives have stellar track records of building and inspiring revenue teams at leading technology brands around the world. Kate, Jamie, and Yasutaka will take the success of Marketo’s field and customers to new heights in the Engagement Economy.”

FitzGerald joins Marketo from Oracle Marketing Cloud, where she was most recently group vice president of sales for North America. At Marketo, FitzGerald will oversee the Americas sales team. Over the course of her more than 30-year career in enterprise software, she has led top-performing sales organizations for both mature and early-stage companies with aggressive growth goals. Prior to Oracle, FitzGerald served as vice president, Worldwide Sales, for Salesforce.com’s Service Cloud, building a team from the ground up and pioneering a new selling model for the company’s customer service and contact center applications. FitzGerald also held multiple senior leadership roles during her 11-year tenure at Siebel Systems, Inc.

“I am thrilled to lead Marketo’s Americas salesforce as it champions the superior benefits of the Marketo Engagement Platform,” said FitzGerald. “Marketo has been aggressively innovating to deliver the best engagement marketing solutions available for today’s enterprise, and I look forward to being part of an executive team committed to capitalizing on Marketo’s incredible market potential.”

Anderson will be responsible for overall business operations across EMEA, including the region’s recent expansions in France, Germany, Ireland, and the United Kingdom. He brings more than 20 years of experience in marketing and business development, including 11 years at SAP. His most recent role was senior vice president and chief marketing officer at SAP Hybris. Anderson has worked with numerous brands to redefine customer experience throughout his career, drawing upon his experience as a product developer, solution architect, marketer, and business developer. A recognized thought leader in the customer engagement and CRM space and noted for his track record in building winning teams, Anderson has also held leadership roles at Adobe and Siebel.

“Meaningful customer engagement transforms not just the way customers think about a brand, but how they feel about it,” said Anderson. “Marketo and its customers sit at the very heart of the Engagement Economy. I’m excited to be able to work closely with the global leadership team, as well as our regional partners and customers, to drive Marketo’s leadership in EMEA.”

Fukuda has been promoted to president, Asia Pacific–Japan, from his current position as representative director and president of Marketo K.K., Marketo’s joint venture with Dentsu Digital Inc., and SunBridge Corporation. In his new role, Fukuda will continue to oversee operations in Japan, as well as Marketo’s presence in Australia, New Zealand, and Asia. Fukuda joined Marketo in 2014 from Salesforce.com, where he served as senior vice president of commercial sales in Japan. He has been instrumental in Marketo’s successful entry into the Japanese market, which has included triple-digit revenue growth, numerous strategic partnerships, and unparalleled customer success.