NetBase Quid, a global leader in consumer and market intelligence, announced that it has received Reddit Data Program Certification. NetBase Quid is the first vendor in the market to receive this certification which is geared toward improving the data ecosystem’s usage of Reddit data to guide better insights and recommendations to marketers.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

The certification enables Netbase Quid customers to have access to Reddit public posts and comments and understand the relative prevalence of topics across subreddits. They can then use next-generation artificial intelligence to detect the presence of both referential meaning, the identification of named entities and topics, sentiment, intent to purchase, preferences and key message adoption across all languages for deeper consumer and market intelligence.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

“Gen Z’ers are drawn to the user-driven nature of online communities,” said NetBase Quid Chief Marketing Officer, Paige Leidig. “Reddit is home to hundreds of thousands of communities, endless conversations, and authentic human connection. It is a never-ending stream of conversations and communities and by providing a comprehensive social listening service to our customers will be key for them to better understand trends and insights.”

Reddit established the Reddit Data Program Certification to ensure its data is used in the best possible way, by partners who have completed and obtained a custom Certification. With 52 million daily active users and engaged conversations across more than 100,000 communities, Reddit is a treasure trove of data-backed insights. Understanding how to market on Reddit is key to connecting some of the most active online participants available.