Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale.

Led by Co-Founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint has deep expertise across Adobe Experience Cloud, with a particular focus on Adobe Workfront, Fusion and the rest of Adobe’s Content Supply Chain product offerings. The company’s services streamline and automate workflows, break down operational silos, and improve team collaboration.

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LeapPoint empowers creatives and marketers to work together with generative AI to minimize manual work and maximize creative output, providing them with valuable information needed to generate on-brand content at scale.

“LeapPoint’s outstanding depth of expertise across the Adobe Content Supply Chain, and Workfront specifically, makes them a vital strategic addition for Omnicom,” said Luke Taylor, CEO of OPMG. “LeapPoint is an expert in delivering the process optimisation, workflow automation and technology integrations critical to the implementation of a modern marketing operating model. This acquisition therefore not only strengthens our existing content supply chain capabilities, but also further positions OPMG as a leader in the digital transformation space.”

“I am thrilled about the positive impact that joining Omnicom Precision Marketing Group will have on the next phase of growth for LeapPoint,” said DeBenedetto. “We look forward to scaling our ability to provide our customers with unparalleled content supply chain expertise, enabling rapid delivery and effective management of content at scale. As a result, our customers can deploy exceptional employee experiences while delivering on consumers’ demands for personalized interactions and powerful brand experiences.”

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The acquisition builds upon Omnicom’s longstanding partnership with Adobe including being a Platinum Level Partner. Omnicom is a proud user of Adobe’s Content Supply Chain solution to connect the people, processes, and technology necessary to provide Omnicom’s specialized, integrated client services.