Omnicom

Credera, a digital consulting firm focused on innovation, transformation and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). "Credera's new Chicago office is launching at a key time of growth for the firm," says Justin Bell, President & CEO of Credera. "As evidenced by our recent new office in New York City, we are expanding quickly to partner with our new clients along with other OPMG agencies. This growth will…

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York. "Erin has a proven track record of building and…

BBDO Exec's Appointment Reflects Focus On Integrated Solutions and Services Omnicom Media Group agency OMD Worldwide named John Osborn CEO of its US operations. Osborn joins OMD, the largest US media agency following his role as President and CEO of sister Omnicom agency BBDO NY during which time the agency dramatically grew and expanded its service and practice base. Osborn succeeds Monica Karo, who is moving up to a global role as Chief Client Officer of OMD Worldwide. "At a time when clients are…