Online Product Sampling Growing Globally: SoPost Hires European Beauty Industry Leader Magali Kirsch

SoPost, a state-of-the-art online product sampling platform, today announced the appointment of Magali Kirsch, an international marketing expert with over 15 years of experience in the beauty industry to the role of Director of Partnerships, DATCH to conquer the European online sampling market. According to Statista, Germany is the largest consumer of cosmetics within the European cosmetics market. The German beauty market is currently valued at approximately 14 billion euros.

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Online sampling is providing a critical lifeline for cosmetics and brands looking to engage with consumers during the pandemic. According to The NPD Group, online cosmetics sales in Germany saw a 25 percent increase in 2020, with four out of five online sales being generated by online promotion.

“Germany is an incredibly important region for us, and I’m looking forward to working with Magali as we build our presence here,” said Jonny Grubin, CEO of SoPost. “Magali’s in-depth industry experience enables her to understand the ever pressing challenges faced by beauty brands and the needs of consumers in the fast-changing digital market. We’re excited to grow with her.”

Magali started her career as a Project Manager in international marketing with L’Oréal in Paris, France, where she worked within its Luxury Division for renowned skincare brands and designer fragrances. Empowered by this experience, she then went on to co-found her own company, “We Love Beauty” (formerly known as Beautistas), an interactive online beauty community.

“SoPost really encompasses the best of all my previous job experiences, be it working in a world-leading beauty group, founding my own company or advising clients as an expert consultant. The company shows great entrepreneurship and an innovative spirit, combined with technological and market-based expertise to serve customers and partners on an international scale,” said Magali Kirsch, Director of Partnerships, DATCH at SoPost.