Further Expands Its Offerings as an End-To-End Live Event Technology Solution
Patron Technology, an industry-leading live event technology company, announced it has acquired Marcato, a global provider of event logistics software. Marcato will continue to service its clients with innovative technology as the company becomes integrated into the growing Patron Technology platform. The terms of the transaction were not disclosed.
Marcato provides a web based platform for festivals to efficiently and effectively manage backend logistics including credentialing, artist advancing, asset management, catering and much more. They work with over 300 events, globally.
“We are excited for the Marcato team and product to join our business. We recognize the many hours live event promoters spend on the details, coordination and logistics of putting on events; Marcato is the best and most efficient way to manage everything that goes into organizing an event.” Marc Jenkins, Patron Technology CEO, says. He adds, “Adding the layer of event logistics and operations to Patron Technology brings the full life-cycle of your event into one integrated product offering. Patron Technology isn’t just about the consumer facing side of events, we are now helping event organizers behind-the-scenes as well.”
Natasha Hillier, Marcato GM, says, “At Marcato, we’ve seen our clients experience a sizeable reduction in onsite staffing costs, catering costs and especially in the amount of time spent organizing their events.” Alison Giovannetti, CAO, continues, “By joining Patron Technology, we can expand our reach and offer the product our clients love to even more organizers, while maintaining Marcato’s superior level of support.”
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