New tech helps out-of-home media owners increase sales to local and national advertisers.

Out-of-home (OOH) media operators can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. The integration will help Apparatix users increase sales to local and national advertisers.

“Increasing operational efficiency so agencies and advertisers can focus on higher value work has always been our goal,” said Nick Sadler, CEO of DOmedia. “This integration puts more options in the hands of buyers; that means more effective campaigns and happier brands.”

DOmedia began offering real-time OOH media availability data to agencies and advertisers in March 2021. Since then, buyers of all experience levels have proven more likely to purchase media from vendors that provide fast, high-quality data. Apparatix users, which include many independent OOH media operators, will now be among the fastest and most effective at servicing buyers through DOmedia.

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“Increasing operational efficiency so agencies and advertisers can focus on higher value work has always been our goal,” said Nick Sadler, CEO of DOmedia. “This integration puts more options in the hands of buyers; that means more effective campaigns and happier brands.”

Apparatix users can activate the integration directly within their Apparatix account. This will allow them to automatically populate relevant inventory when creating proposals for global agencies like Kinetic, Billups, and Rapport. Additionally, operators can automatically generate sales through BillboardsIn.com, though operators always have the right to review these opportunities before media is contracted.

“OOH media operators choose our software to help improve their businesses,” said John James, CEO of Apparatix. “Any time we can directly help generate new revenue and compete for more business, that’s an opportunity we’re excited about.”

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