Strossle brings deep expertise on contextual advertising through continued close collaboration with publishers
Azerion, the fast-growing digital gaming and monetisation technology company, announces the acquisition of Strossle International AB (“Strossle”), the Stockholm-based media tech company. This acquisition is designed to further strengthen Azerions position in the Nordics and Central and Eastern European countries (CEE). This development follows the acquisitions of Swedish programmatic advertising company Delta Projects and German gaming veteran WHOW Games over the past two weeks. Both transactions were funded using the proceeds of Azerion’s successful 200-million euro bond issuance completed on the Nasdaq Stockholm exchange in April this year. These deals support Azerion’s ambition to become a major gaming and monetisation platform in Europe. Besides, the company continues to develop and execute its funding strategy by exploring further capital markets options, including a potential IPO in the not-too-distant future, to fuel growth, expand its platform and to ultimately realise its vision.
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Commenting on the acquisition, Patrik Fagerlund VP Nordics at Azerion, said: “Strossle’s award-winning contextual and native advertising platform is expected to expand Azerion’s portfolio and support our clients in the Nordic markets and CEE countries. We see Strossle as a strategic acquisition in a cookieless world where web tracking is increasingly relying on consent. Services like content recommendation and native solutions allow advertisers to reach their audiences without involving user data and contextual advertising is rapidly gaining traction. Together we can create more value for advertisers and develop services and tools that respect users’ right to digital privacy.”
“Azerion is the perfect match for Strossle”, says Strossle CEO Håkon Tillier. “As part of Azerion, we can take the business to the next level and grow our presence into larger European markets. Within the Azerion group, there are many opportunities to develop adtech and a fast-growing native programmatic space, thanks to the company’s culture of performance and cross-country collaboration. This is a very exciting day for European publishers and advertisers alike. I’m so proud of the Strossle team who have been critical in creating the amazing company we have today, and I can’t wait for the next chapter of our journey in partnership with Azerion.”
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