BBTV Holdings Inc. , the leading creator monetization company with a mission to help creators become more successful, has engaged Martin Cass as a strategic consultant for its Advertising Sales division.

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“As an important part of our Plus Solutions business, BBTV’s Direct Advertising solutions are the connective tissue between brands and the dynamic fan bases that we’ve grown alongside our creators,” comments Doug Johnson, VP Brand Partnerships and Direct Sales, BBTV. “We’re thrilled to have Martin and his caliber of expertise join the company to build upon BBTV’s substantial growth and achievements of the existing Direct Sales team, and bring new opportunities to further deepen our relationships with leading brands and agencies, as well as our overall offering.”

Martin brings over 30 years of global executive experience having worked across Europe, Asia and North America. He founded and built MDC Partners media operations and served as CEO of both MDC Media Partners and Assembly, the 2018 recipient of Ad Age Media Agency of the Year, working with clients as diverse as Truth Initiative, Timberland, Vans, E Trade and Fox. He came to the US from the UK in 2004 having secured P&G as a client for Carat North America which he went on to lead as President in the US from 2008-2012 and subsequently as Global Client President securing GM as a client for the company globally.

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“BBTV is the leader in supporting the global creator community to build and grow their audiences. As a result there is a significant opportunity for advertisers to tap into these authentic voices to help build their brands around the world.  The company has done a great job in making this rich content highly targetable and brand safe and I am looking forward to helping them accelerate their already impressive trajectory.” comments, Martin Cass, Managing Partner, LionsPride LLC.

Leveraging his extensive experience working within and in collaboration with prominent brands and agencies worldwide, Martin will work with BBTV to enable new global relationships, enhance the company’s strategic Direct Sales positioning, further develop the company’s product and services roadmap, and provide guidance on related M&A activity.