Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns

CENTURY 21 TheOne launches the Adwerx Enterprise Automated Advertising Platform to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials.

As a progressive real estate firm, CENTURY 21 TheOne prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.

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The Adwerx Enterprise Automation Platform delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:

• Exceed their clients’ expectations and create immediate online visibility for their listings – automated ads are displayed on Facebook, mobile apps, and premium websites that consumers and potential home buyers visit regularly.
• Extends agents’ reach with intelligent retargeting that recaptures the interest of prospects. 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
• Deliver next-level brand exposure on Streaming TV, the most successful advertising medium with 78% of U.S. households now subscribing to a video streaming service.

All CENTURY 21 TheOne agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.

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“CENTURY 21 TheOne is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said George A. Barnett, Broker/Owner at CENTURY 21 TheOne. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brands online and on TV.”

It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. The Adwerx Enterprise Automated Advertising Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business.

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