Choozle’s CTR/CPA Strategy Roadmap

By Avinash Duduskar On Feb 7, 2017

Choozle recently put together an infographic that is simple and easy to follow so that anyone looking to create a digital campaign can follow a few steps and determine what their best course of action should be.

The graphic starts with defining a goal and takes you through a roadmap of steps to determine if the campaign should measure reach, click-through rate, or cost per acquisition- in order to prove ROI.

From there it defines what each of those campaigns means, gives a strategy tip and performance metric trip for each.

Infographic

Avinash Duduskar

Avinash is an award-winning instructional designer who brings over 13 years of design, analysis, branding and identity practice to the Martech Series content team. SAP, Microsoft, Nokia and Hewitt are some of the Fortune 500 and 1000 companies that have benefited from his insights.

A voracious reader, when not carving Himalayan mountain roads our resident geek, who suffers Grammatical Pedantry Syndrome divides his time between his family, IoT sensors, networking gear and motorcycles.

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