Choozle recently put together an infographic that is simple and easy to follow so that anyone looking to create a digital campaign can follow a few steps and determine what their best course of action should be.

The graphic starts with defining a goal and takes you through a roadmap of steps to determine if the campaign should measure reach, click-through rate, or cost per acquisition- in order to prove ROI.

From there it defines what each of those campaigns means, gives a strategy tip and performance metric trip for each.