The Company Brings World-Class Executive John Malatesta on Board to Continue Exponential Growth

Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times in 2017 as the 2nd fastest growing company in Europe, announced the appointment of Dr. John Malatesta to Chief Revenue and Marketing Officer. John is reporting to the CEO and Founder, Robert Gryn, and is a member of the Executive Committee.

In his role, John will be responsible for the sales and marketing go-to-market execution and for the full set of revenue streams. John brings over 22 years of international experience in the software industry, in both the SME and enterprise segments, where he held multiple senior leadership roles.

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“The exponential profitable growth of Codewise in customers acquired and served and in revenue generated, now calls for the deployment of a state-of-art sales and marketing operational architecture to support and enable further expansion. John’s world-class experience in building, managing and scaling ROI-efficient marketing, sales and operations engines at such companies as IBM, Sun Microsystems, Accenture, Oracle, Kaspersky Lab, and Socialbakers, will help us reach and win more customers and revenue, and, most importantly, help us deliver an even better experience to our current and future customers. John’s drive and passion for authenticity and excellence towards customers perfectly matches our values, and will boost our rapid growth even further,” said Gryn.

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Talking about his new role, John said, “I am incredibly honored to join Codewise at such a time of business growth and technological innovation. Codewise is already helping thousands of marketers across brands, agencies and affiliates maximize their online ad investments through a best in class suite, seamlessly integrating Ad Exchange and Ad Measurement and Optimization operations. Scaling up the marketing and sales operations will help us optimally respond to our continuous growth in new segments and geographies and will enable us to keep on securing the customer excellence that sets us apart.”

John is a doctor in Economics and a member of the Forbes Agency Council. Prior to this appointment, he held the role of Chief Marketing Officer and Executive Vice President Telesales and e-Commerce at Socialbakers.

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