Browsing Tag

ad management

Flashtalking Launches Industry’s First End-to-End Cookieless Ad Management and Insights Solution

Building on company’s 5-year cookieless heritage, the new identify framework allows data driven marketers to go cookieless with confidence, for good Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement with privacy controls. The comprehensive framework is built on a suite…

Mediavine Honored on Fast Company’s 2021 World Changing Ideas List

Recognized in the Corporate Social Responsibility Category for PSA Campaigns Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to be recognized in the Corporate Social Responsibility category of Fast Company’s 2021 World Changing Ideas awards. The winners of Fast Company’s 2021 World Changing Ideas Awards honor the businesses, policies, projects and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate…

Mediavine Launches the Second of Its Two First-Party Data Solutions for Publishers

Mediavine Integrates with Slickstream to Create a Privacy-Safe Open Web Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of ±7,500 publishers. Grow.me is Mediavine’s existing proprietary audience engagement framework and the Mediavine Identity API is the company’s new JavaScript API. Both are lightweight, privacy-centric technologies that provide first-party data to the bid stream as an alternative to…

Mediavine Partners with the Ad Council to Generate National Awareness for Five Social Causes

Cause-Specific PSAs will Generate Billions of Impressions Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement (PSA) campaigns for a variety of social causes directly linked to charitable organizations. The PSAs will be available for Mediavine's large publisher base to donate unused ad space by filling the space with tailored cause-specific creatives. Mediavine selected the following causes,…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

Viamedia Awarded Patent for QTT Platform, Bringing Digital Ad Demand to Brand-Safe Premium Linear TV Inventory

Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising. QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure. With its patented technology, Viamedia can significantly…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Playwire, Venatus, Anzu.io, Rakuten Advertising, and Mediavine. Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google …

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.…

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development Viamedia, the television industry’s largest independent local ad management company, named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million…

Mediavine Adds Optional Backfill Donation in Support of Black and Brown Voices and Communities

Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 7000+ websites to donate unused ad space toward providing opportunities for education, donation and action in support of the Black community. The initiative kicked off on June 2, 2020, with more than 450 Mediavine content creators agreeing to pause their revenue-generating ads for 8 minutes and 46 seconds and serve only ads that brought…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Media Central Corporation, Conviva, JSA, Booyah Advertising, Infogroup, and Mediavine. MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration Media Central Corporation Inc. announced impressive revenue growth from the launch of its programmatic advertising initiative across its wholly owned properties NOW…

Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

iClick Interactive Listed in the Top 10 Ad Management Companies 2020 by CIO Advisor APAC

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, has been listed as one of the "Top 10 Ad Management Companies 2020" by CIO Advisor APAC. iClick was also listed by the publication as Top 10 APAC Digital Marketing Solution Providers-2019 last year. "We are delighted to receive these prestigious accolades which recognize our strong capabilities in both digital marketing and ad management. One of iClick's fundamental goals is to use advanced marketing…

Flashtalking Announces DoubleVerify and Moat Integrations and Introduces Verification Trafficking Automation to the Industry

New partner integrations and capabilities bring unprecedented efficiencies, with the removal of manual tag wrapping, greatly speeding workflows Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, proannounced the debut of Verification Trafficking Automation to its platform. As part of Flashtalking’s partnership program announced in 2019, the industry’s largest verification players, including DoubleVerify, Moat, Protected Media and Cheq have integrated with…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins

The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to…

Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data

New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV   Deep-data analytics and player marketing company, deltaDNA, today launched AdVantage - a brand new ad management service designed to give game developers unrivalled access to real-time ad revenue and in-app purchase (IAP) data, for total control over their ad strategies. In Free-to-Play games, accurately calculating the Lifetime Value (LTV) of players is vital for understanding how a mobile game is performing.…