Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, Christopher Andrews, as chief operating officer.

Andrews brings to Collective Audience more than 21 years of business leadership experience, along with an exceptional talent for unlocking revenue opportunities and helping companies build world class IT and technology operations.

As a former Ogilvy Health and WPP chief technology and information officer, he also brings to Collective Audience an extensive record of achievement, including being part of the team that grew Ogilvy Health from $100 million to $700 million in revenues through technological innovation, unique client solutions, well-targeted tech stacks and efficient data management platforms.

“We welcome Chris’ know-how and deep experience in digital marketing, including the integration of technology, operational process, people and data that has driven profitable growth and positioned companies for long-term success,” stated company CEO, Peter Bordes. “His CIO and CTO experience, including managing WPP’s 320-member global team and growing its business, makes him a perfect fit for our vision and mission. We look forward to his contributions as Collective Audience builds a full stack integrated platform for audience-based performance advertising and media.”

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Andrews also previously served as chief digital officer and COO of MediaJel, where he transformed its operations into a scalable digital marketing solution for regulated industries.

Commented Andrews: “I joined Collective Audience because I recognized it has a unique opportunity to disrupt the world of performance digital advertising by harnessing the collective intelligence of people, technology and audience data. Publishers and brands of all sizes will finally have a modern end-to-end solution to grow their audiences. They will be able to develop their audience data assets without wasting time and money on ineffective digital advertising or the wrong audience, or struggle with disparate siloed solutions and walled gardens. Collective Audience will provide a singular yet fully comprehensive modular platform that is built for today and tomorrow versus legacy systems.”

Andrews earlier served as the chief digital officer of Kubient, a cloud-based software platform for digital advertising, where he helped build and patent the industry’s first real-time bidding digital out-of-home (DOOH) advertising solution that connects DOOH screens into the digital marketing ecosystem. This technology enables marketers and owners to increase audience reach, enhance access efficiency and maximize inventory fill rates.

Andrews also earlier served on the board of TenFour, a Network as a Service (NaaS) provider, until it was acquired by Acuative in March of 2022.

He is the founder and CEO of D&B Labs, where he has helped technology start-ups advance their go-to-market strategies and operational processes, enabling them to scale. He holds a Bachelor of Science in mechanical engineering and MBA from New Jersey Institute of Technology.

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