FourthWall Media, a leader in media and advertising analytics, announced the appointment of Paul Haddad as Executive Chairman of the board of directors.

Haddad is a recognized pioneer in the media analytics business, and his distinguished career spans leadership roles with multinational corporations including Altice, A4 Media, Cablevision, and Nortel, successful entrepreneurial ventures, and numerous mergers and acquisitions within the telecommunications, data analytics, media, and advertising domains.

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“We are excited to have Paul join the FourthWall family to help accelerate our strategic expansion on a global scale,” said Tim Peters, CEO of FourthWall. “Paul’s ability to build innovative and successful businesses while driving aggressive strategic growth is a perfect fit with our management and shareholder team’s ambition, talent, and assets.”

“I am extremely honored and thrilled to join a creative team of entrepreneurs who are determined to solve complex data and analytics problems within the media and advertising industries,” said Paul Haddad. “I have collaborated with FourthWall for many years as a client and a partner, and I know well how uniquely positioned they are to capitalize on today’s strategic industry shifts. I am very proud to join them on this exciting journey.”

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Before joining the board, Haddad advised the company over the last quarter, during which  FourthWall aggressively acquired new clients from across the media ecosystem and strategically evolved its Reveal™ platform from linear television analytics and services to multi-screen capabilities.

“We look forward to having Paul’s intelligence and experience helping to create FourthWall 2.0 in 2021 and beyond,” said Peters.

“FourthWall’s core capabilities, including its team, its data, its analytics engines, and the Reveal platform give it a unique position and opportunity to lead the next wave of media analytics,” Haddad added.