GTB, a global, industry-leading marketing, and communications agency announced that Marc Sanford has been named global chief data science officer, overseeing a data and analytics team that spans 6 continents and over 50 offices worldwide.

Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy

Sanford brings 20 years of data, analytics, and technology experience to the role. Prior to this appointment, Sanford was SVP of consumer insights and analytics at Wunderman Thompson. At Wunderman Thompson, he helped create the first fully automated analytics approach and build the company’s AI division, working across many brands, including T-Mobile, Microsoft, Japan Airlines, and Adidas. Prior to that role, Sanford led the business analytics team at Zillow.

Marketing Technology News: US Open Tennis Championships and Zoom Announce VIP Virtual Experience Partnership

“Putting data at the center of everything we do is essential to have the deepest understanding of the consumer. Human behavior is the best signal for understanding what, how, and when to communicate effectively with consumers in ways that provide a competitive advantage. We’re excited to have Marc help lead that charge in this newly created role,” said Robert Guay, global chief executive officer, GTB.

Marketing Technology News: commercetools Named a Leader in 2020 Gartner Magic Quadrant for Digital Commerce