iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has formed an advanced strategic collaboration with Tencent International Business Group (Tencent IBG), a leading provider of Internet value added services in China. The collaboration will unify iClick’s strong multinational clients’coverage worldwide and Tencent IBG’s advertising technology to deliver customised and premium digital marketing solutions to international advertisers.

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As part of the new agreement, iClick will become Tencent IBG’s first overseas “Platinum Partner”, in recognition of iClick’s status as one of Tencent IBG’s largest partners overseas, covering the regions of Hong Kong, South Korea, Japan, Thailand, Singapore and other Asia-Pacific countries as well as Europe Middle East Africa (EMEA).

“iClick is thrilled to announce this new collaboration, another milestone in our long-term relationship with Tencent IBG, which covers all of Tencent IBG’s clients outside China,” said Jian “T.J.” Tang, iClick’s Chief Executive Officer and Co-Founder. “iClick focuses on serving worldwide top-tier clients who are always looking for ways to increase operational and marketing efficiency. Together with Tencent IBG’s strong network, we will be able to offer global brands a new level of market access to the wealth of opportunities in China.”

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“We are glad to form this strategic collaboration between Tencent IBG and iClick to provide advertisers across the globe with tailored and enhanced digital marketing solutions,” said Poshu Yeung, Vice President, Tencent IBG. “Leveraging iClick’s extensive customer base, we shall be able to expand our business overseas further and we look forward to deepening our working relationship with this premium partner in the future.”

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