Browsing Tag

online marketing

iClick Issues Clarification on Acquisition of Parllay

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today issued a clarification regarding its previously announced acquisition of Parllay's business. Parllay is a leading personalized marketing platform with deep expertise in WeChat-based CRM, e-commerce and marketing SaaS solutions in China. iClick anticipates utilizing Parllay's rich expertise to further enhance iClick's product offerings and accelerate sales of its Enterprise Solutions. The…

Video Lead Generation Google Ranking Expert Marketing Service Launched

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…

KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and Customer Experience (CX)

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT ("KLWTT"), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT's customers will be able to gain the benefits of a combined offering,…

Tinuiti Chosen for New “Google Partners International Growth Program”

Following a year of growth, the leading independent performance marketing firm clinches a spot in the Google program Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has been tapped as part of the Google Partners International Growth Program. The International Partner Program will empower Tinuiti to create new market expansion strategies for its clients. Being chosen as one of the very first externally-recognized Google export partners…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adverty, iClick, aMVG, TapClicks, to MOLOCO. Adverty and Verizon Media Announce New Deal to Enable a Huge Range of Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands…

iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value

iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share the results of its successful partnership with KANS, a pioneering Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co., Ltd. ("Chicmax Group"). Leveraging iClick's Enterprise Solutions, KANS increased its online consumer retention rate to 86% and purchase rate to 42.7% within just one month. Marketing Technology News: Comscore Finds Significant Growth in In-Home…

UENI Announces Extended Support for Small Businesses with Free E-Commerce Services

UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible shipping and collection options, and multiple payment methods to its free Starter customers to ensure that every small business can sell their products online successfully. The company also has unlocked functionality that enables small businesses to automatically synchronize their…

iClick Interactive Launches New SaaS Standard Product- iSCRM

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, recently released iSCRM, a powerful off-the-shelf (standard) SaaS enterprise management platform for daily operations and social customer relationship management. iSCRM leverages the updated features of WeCom, Tencent's communication platform for enterprises, to effectively attract new users and intelligently manage brands' private traffic through integration of the various functions on WeChat Mini Program,…

The Word Counter Reveals Top Typography Design Trends For 2021

The online tool releases the Top 8 emerging typography design trends for 2021 with infographic The Word Counter is helping design enthusiasts around the world ring in the new year with an exciting round-up of the Top Typography Design Trends of 2021. The forecast dives deep into emerging trends with a detailed, colorful infographic featuring real implementations of the trends across multiple brands. The Word Counter explored evolutions in the industry that resonate most with audiences right now and identified what to…

Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation

Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With…

iClick Interactive Asia Group Limited Adds Mr. SL Philip Kan to its Board of Directors

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announces the addition of Mr. Philip Kan to its Board of Directors (the "Board"), effective January 1, 2021. Mr. Kan will chair the Nominating and Corporate Governance Committee of the Board of the Company. In his more than 40 years of career, Mr. Kan has gained extensive experience across various areas, including management, finance, banking, capital markets, information technology, risk management, and…

iClick Further Enhances Product Offerings

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has recently entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited ("CMRS"), a leading marketing automation solution provider focused in Greater China in a consideration comprised of cash and certain number of the Company's American Depositary Shares. The closing of the acquisition is subject to customary conditions. Based in Hong Kong, CMRS…

Crystalead Introduces Live Training Sessions for Online Marketing

Amidst financial instability in the field of online marketing, Crystalead is introducing a new training and guidance session for its new and veteran users, in order to ensure they have the tools necessary for digital advertising in the new reality. The session will be delivered live by the company’s professionals and are on an ‘on-demand’ format, available all throughout the company’s working hours. In this manner, Crystalead becomes one of the few campaign platforms offering just-in-time aid and assistance to client – a…

Markerly Wins OMMA Award for Online Marketing Excellence for #HealthyTexas Influencer Campaign

Public health campaign focused on disseminating critical COVID-19 messaging and safety precautions to Texas’ 29 million residents Markerly, an award-winning influencer marketing technology partner and platform, has been recognized by MediaPost as a 2020 OMMA Award winner for Online Marketing Excellence in the category of “Pharma/Health/Wellness: Campaign” for its work on the #HealthyTexas initiative during the global COVID-19 pandemic. Markerly conducted influencer marketing efforts on behalf of the Texas Department of…

iClick Interactive Deepens Commitment to Smart Retail Leadership through Expanded Stake in Changyi

Enhanced collaboration to further accelerate development of iClick's Enterprise and Marketing Cloud Platform iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China,  announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a leading independent software vendor ("ISV") in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

iClick Chairman and Co-Founder Sammy Hsieh Interviewed on TD Ameritrade Network’s The Watch List

Sammy discusses how iClick's revolutionary digital marketing and enterprise solutions help world's leading brands in China and the company's stock price run over the past six months iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is glad to share that iClick's Chairman and Co-Founder Sammy Hsieh appeared as a featured guest on TD Ameritrade Network's The Watch List with veteran news anchor Nicole Petallides on Thursday, August 13, 2020. On the…