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How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

iClick Interactive Asia Group Limited Announces Its Private Placement

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has entered into subscription agreements with certain investors, who have agreed to purchase an aggregate of 2,107,400 newly issued Class A ordinary shares (equivalent to 4,214,800 American depositary shares) of the Company for a total consideration of US$ 22 million through private placement. The proceeds from the private placement will be used primarily to support continued growth by…

iClick Interactive Releases Powerful Upgrades to iAudience

Latest version of the iconic market intelligence platform enriches database, and leverages Tencent's Marketing API to enhance user insights iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market intelligence platform. Since its release in 2017, iAudience has helped clients understand their competitive position and provided AI-driven intelligence to explore new…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

iClick Interactive Announces Successful Completion of Campaign to Boost Tourism in Southern Kansai, Japan

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region by leveraging iClick's multichannel network and KOL marketing strategies. Marketing Technology News: i-Sight Launches…

iClick Interactive Subsidiary OptAim Wins Three Awards from Tencent Ads

Recognition for iClick subsidiary follows several prestigious accolades awarded to OptAim by Tencent Ads in 2019 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is pleased to announce that its subsidiary OptAim (Beijing) Information Technology Co., Ltd. ("OptAim") was named the winner of three awards by Tencent Ads for the second half of 2019, including the "Excellence Award", "Commitment Award" and "Innovation Award". Earlier this year OptAim was…

PitchHub Makes Life With Video Easier

Aragon Research named PitchHub a Hot Vendor in Sales Enablement for 2020. The two-year-old startup provides Software as a Service (SaaS) and consulting services that simplify the video creation process. Businesses and independent agents, now more than ever, need to enable on-demand videos for social media and online marketing campaigns. Their product makes it easy for non-technical and busy professionals such as real estate, mortgage brokers, large and small business owners to quickly leverage the PitchHub software as they…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

iClick Interactive Announces Advanced Strategic Collaboration with Tencent International Business Group (IBG)

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has formed an advanced strategic collaboration with Tencent International Business Group (Tencent IBG), a leading provider of Internet value added services in China. The collaboration will unify iClick's strong multinational clients'coverage worldwide and Tencent IBG's advertising technology to deliver customised and premium digital marketing solutions to international advertisers.…

iClick Interactive Subsidiary Changyi Wins Industrial Excellence Award in Weixin Pay Application Competition

iClick Interactive Asia Group Limited ("iClick" or the "Company"), an independent online marketing and enterprise data solutions provider in China, announced that Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a subsidiary of iClick, has been awarded a major industry accolade by Tencent's Weixin Pay for its outstanding solution that helps optimize traffic management of client brands' mini-programs and boost sales through the Weixin Pay platform. Changyi's solution received praise from the panel for its…

RingCentral Engage Digital Shares Insights on the ‘Get to Know Your Customer Day’

April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by COVID-19 lockdown and travel restrictions, the pledge to follow GTKYC becomes even more resolute. Ahead of the Get to Know Your Customer Day, Julien Rio of the RingCentral Engage Digital shared valuable insights on how the quarter starting April will be unique in many ways, something nobody predicted or…

iClick Mentioned in a Publication Focusing on Increasing Internet Use and Advertising Opportunities in China

iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire ("NNW"), one of the 40 brands of InvestorBrandNetwork ("IBN"), a versatile publishing and financial news company that targets private and public entities. To view the full publication, "Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China" Huge opportunities in China, where online marketing is taking hold ) Marketing Technology News: SentryOne Partners with Theta to…

iClick Featured in Broadcast on Acceleration of Online Marketing in China

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

iClick Interactive Co-founder and CEO Wins Prestigious Business Accolade “EY Entrepreneur of The Year China 2019 Award in Technology…

Sammy Hsieh, Co-founder and CEO of iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, was chosen as the winner of the “EY Entrepreneur of The Year China 2019 Award in Technology Category”. The judges recognized in particular his entrepreneurial acumen, innovative spirit and strong leadership at the annual awards ceremony held yesterday in Beijing. “EY Entrepreneur of The Year China 2019 Award in Technology Category” “It is a great honor to have received…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Nextdoor Announces Local Deals for Businesses to Reach Local Customers

Nextdoor is launching Local Deals, allowing businesses, service providers, and neighbors for hire to target their online marketing efforts to their most valuable customers, the people in their neighborhood. With Local Deals, businesses only pay to communicate with the people they want to reach, utilizing Nextdoor's new hyper-local targeting tool. Starting today, businesses that have set up their free Business Page on Nextdoor can create a Local Deal to promote a sale, discount, or other incentive to reach new and existing…