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online marketing

iClick Featured in Broadcast on Acceleration of Online Marketing in China

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

iClick Interactive Co-founder and CEO Wins Prestigious Business Accolade “EY Entrepreneur of The Year China 2019 Award in Technology…

Sammy Hsieh, Co-founder and CEO of iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, was chosen as the winner of the “EY Entrepreneur of The Year China 2019 Award in Technology Category”. The judges recognized in particular his entrepreneurial acumen, innovative spirit and strong leadership at the annual awards ceremony held yesterday in Beijing. “EY Entrepreneur of The Year China 2019 Award in Technology Category” “It is a great honor to have received…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Nextdoor Announces Local Deals for Businesses to Reach Local Customers

Nextdoor is launching Local Deals, allowing businesses, service providers, and neighbors for hire to target their online marketing efforts to their most valuable customers, the people in their neighborhood. With Local Deals, businesses only pay to communicate with the people they want to reach, utilizing Nextdoor's new hyper-local targeting tool. Starting today, businesses that have set up their free Business Page on Nextdoor can create a Local Deal to promote a sale, discount, or other incentive to reach new and existing…

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

Fraud Evasion Must Start with Data Sources

Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they feel, what they think and what information they seek, the better we can engage with them. The power of data though, is directly proportional to the truth it captures. If data does not capture true insights, the campaign that follows will be misguided. For many, this has driven interest in first-party data, with an emphasis on capturing proprietary…

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director

Vivek Sonchhatra, also known as “Old Hands” in the Online Marketing industry, brings over 7 years of extensive experience in online marketing. Vivek started the journey from personal blogging in 2012. He has spent an immense amount of time researching ways to market his blogs online and has driven this experience in learning the many tactics of online marketing. Vivek has keen experience in Inbound marketing tactics to drive clients through Sales Funnel Techniques. Marketing Technology News: Gartner Survey Shows Inside…

Constant Contact Unveils New WooCommerce and Shopify Offerings at 2019 Internet Retailer Conference

Online marketing leader making strategic moves to help small businesses succeed with e-commerce Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced a new integration with WooCommerce, one of the world's most popular e-commerce platforms, enabling users to turn their WordPress website into an online store. Constant Contact is also enhancing its Shopify integration with the introduction of purchase activity segmentation. Small businesses using WooCommerce…

How to Use Data To Achieve A Successful Life Sciences Product Launch?

The volume of data available to businesses has never been larger; companies in all industries must use this data to support their product launches or risk falling behind. Nowhere is this more important than in the Life Sciences industry, where increased competition is putting businesses of all sizes under increasing pressure. Pharmaceutical companies are developing and launching more products than ever before. In the past, a company might have had one big launch every few years; today, many companies are managing multiple…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z. The 30+-year-old e-commerce and online marketing systems were designed for…

Location Sciences Group PLC Partners with SITO Mobile; To launch the Verify Supply Platform

Sito Is the First Location Data Company to Commit to Independent Location Data Verification Through Location Sciences' Verify Platform Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences' proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted…

New Entity Helps Customers Reimagine What’s Possible With Digital

Adrea Rubin Marketing Inc. is proud to announce the launch of its affiliate company, Calibrant Digital. Calibrant is an online marketing and consulting firm that will help its partners in regulated industries including insurance (life, health, property and casualty) and financial services redefine how they use digital. Calibrant creates customized digital experiences for consumers using deep vertical intelligence, and pulling it through their knowledge of data, media, and consumer behavior. The firm will offer a…

Kentico Recognized as an Innovator for the Fourth Time by Emerce100

Kentico Software, a fast-growing CMS vendor with offices in Europe, Asia Pacific, and North America, was today recognized as a major digital influencer by Dutch publication Emerce100. In its 15-year history, Kentico takes this recognition as confirmation for its dedicated stance to leading the way in content delivery innovation. Emerce 100 is an overview of the best providers of e-business services or solutions in the Dutch market according to the influencers working in the online marketing, IT and E-business area. The…

Use of #Ad on Instagram Grew by 42% in 2018

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe,  using a combination of social listening tools and previous research conducted during the first…

iMatrix Hires Aubrey Williams as Director of Sales and Training

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs. Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…