Browsing Tag

online marketing

iClick Further Enhances Product Offerings

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has recently entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited ("CMRS"), a leading marketing automation solution provider focused in Greater China in a consideration comprised of cash and certain number of the Company's American Depositary Shares. The closing of the acquisition is subject to customary conditions. Based in Hong Kong, CMRS…

Crystalead Introduces Live Training Sessions for Online Marketing

Amidst financial instability in the field of online marketing, Crystalead is introducing a new training and guidance session for its new and veteran users, in order to ensure they have the tools necessary for digital advertising in the new reality. The session will be delivered live by the company’s professionals and are on an ‘on-demand’ format, available all throughout the company’s working hours. In this manner, Crystalead becomes one of the few campaign platforms offering just-in-time aid and assistance to client – a…

Markerly Wins OMMA Award for Online Marketing Excellence for #HealthyTexas Influencer Campaign

Public health campaign focused on disseminating critical COVID-19 messaging and safety precautions to Texas’ 29 million residents Markerly, an award-winning influencer marketing technology partner and platform, has been recognized by MediaPost as a 2020 OMMA Award winner for Online Marketing Excellence in the category of “Pharma/Health/Wellness: Campaign” for its work on the #HealthyTexas initiative during the global COVID-19 pandemic. Markerly conducted influencer marketing efforts on behalf of the Texas Department of…

iClick Interactive Deepens Commitment to Smart Retail Leadership through Expanded Stake in Changyi

Enhanced collaboration to further accelerate development of iClick's Enterprise and Marketing Cloud Platform iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China,  announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a leading independent software vendor ("ISV") in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

iClick Chairman and Co-Founder Sammy Hsieh Interviewed on TD Ameritrade Network’s The Watch List

Sammy discusses how iClick's revolutionary digital marketing and enterprise solutions help world's leading brands in China and the company's stock price run over the past six months iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is glad to share that iClick's Chairman and Co-Founder Sammy Hsieh appeared as a featured guest on TD Ameritrade Network's The Watch List with veteran news anchor Nicole Petallides on Thursday, August 13, 2020. On the…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

iClick Interactive Asia Group Limited Announces Its Private Placement

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has entered into subscription agreements with certain investors, who have agreed to purchase an aggregate of 2,107,400 newly issued Class A ordinary shares (equivalent to 4,214,800 American depositary shares) of the Company for a total consideration of US$ 22 million through private placement. The proceeds from the private placement will be used primarily to support continued growth by…

iClick Interactive Releases Powerful Upgrades to iAudience

Latest version of the iconic market intelligence platform enriches database, and leverages Tencent's Marketing API to enhance user insights iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market intelligence platform. Since its release in 2017, iAudience has helped clients understand their competitive position and provided AI-driven intelligence to explore new…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

iClick Interactive Announces Successful Completion of Campaign to Boost Tourism in Southern Kansai, Japan

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region by leveraging iClick's multichannel network and KOL marketing strategies. Marketing Technology News: i-Sight Launches…

iClick Interactive Subsidiary OptAim Wins Three Awards from Tencent Ads

Recognition for iClick subsidiary follows several prestigious accolades awarded to OptAim by Tencent Ads in 2019 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is pleased to announce that its subsidiary OptAim (Beijing) Information Technology Co., Ltd. ("OptAim") was named the winner of three awards by Tencent Ads for the second half of 2019, including the "Excellence Award", "Commitment Award" and "Innovation Award". Earlier this year OptAim was…

PitchHub Makes Life With Video Easier

Aragon Research named PitchHub a Hot Vendor in Sales Enablement for 2020. The two-year-old startup provides Software as a Service (SaaS) and consulting services that simplify the video creation process. Businesses and independent agents, now more than ever, need to enable on-demand videos for social media and online marketing campaigns. Their product makes it easy for non-technical and busy professionals such as real estate, mortgage brokers, large and small business owners to quickly leverage the PitchHub software as they…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

iClick Interactive Announces Advanced Strategic Collaboration with Tencent International Business Group (IBG)

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced that it has formed an advanced strategic collaboration with Tencent International Business Group (Tencent IBG), a leading provider of Internet value added services in China. The collaboration will unify iClick's strong multinational clients'coverage worldwide and Tencent IBG's advertising technology to deliver customised and premium digital marketing solutions to international advertisers.…