Liberated Syndication Inc. (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform, provided an update on podcast advertising rates.
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“It is important to note that these figures are not based on pricing arbitrarily set by a sales organization, rather, they are driven by supply and demand within our industry-leading marketplace.”
These rates, which are denoted as cost per thousand or CPM are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 1,500+ podcasts in the AdvertiseCast marketplace.
For August 2021, the average CPM rate for a 60-second spot was $23.57.
This rate has been relatively stable throughout 2021 after recovering from the slight trough in 2020, which the Company believes was attributable to a reduction in demand due to the pandemic.
“We publish these rates to the buyers and the sellers on our marketplace to provide some transparency around this fast-growing market.” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “It is important to note that these figures are not based on pricing arbitrarily set by a sales organization, rather, they are driven by supply and demand within our industry-leading marketplace.”
In the future, the Company intends to announce these figures on a monthly basis to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
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