Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google
Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named “App Marketing Agency of the Year” in the 2017 App Growth Awards. The winners were selected by an independent panel of industry experts and announced at App Promotion Summit in Berlin. The awards aim at facilitating and celebrating progress within the global app marketing and growth ecosystem.
“It’s our mission to help the app industry grow,” said James Cooper, Chairman, App Promotion Summit. “The App Growth Awards are the first of their kind, and we’re thrilled to have had such a great range of high-quality entries, finalists, and winners from across the global app marketing community.”
Receiving this award, in addition to being named as a “Top App Marketing Agency” by mobyaffiliates, bookends a high-velocity year for the mobile-first agency.
- In 2017, Bamboo launched over 250,000 unique ads, 50% of which were video, exclusively on Facebook, Instagram, Twitter, Pinterest and Google Universal App campaigns.
- The paid social firm worked with several top-ranking apps across verticals such as Peloton, theSkimm, Shopkick, and more.
- Beyond driving client success, Bamboo’s team gave back to the industry pointers, guides, and insights on their blog, which quadrupled in subscriptions this year.
Also Read: What Does It Take to Be a Growth Hacker?
“This year has changed the game for mobile advertisers,” remarked Daniel Pearson, CEO, Bamboo. “We’ve committed to do more than our part, not only helping our clients sustainably grow their businesses, but progressing the industry as a whole. Investing in transparent and high-quality platforms such as Facebook and Google has been a big part of that.”
Recognition for Bamboo’s business model signals the industry’s continuing demand for transparent, high-performing growth channels. This year the Facebook and Google ‘duopoly’ controlled 57% of mobile advertising, a reflection of the shift away from low-transparency and high-fraud mobile ad networks. Growth experts and agencies that continue to innovate in this current state are in high demand.
Recommended Read: Metrics That Every Growth Marketer Must Measure