Motista, the pioneer of Predictive Emotional Connection Intelligence solutions, announced its hiring of Chris Rogers as their Vice President of Sales in order to serve the growing demand of Motista customers.
Based on over 20 years of industry experience, Chris understands the pressures marketers are under to maximize their marketing and advertising investments. As a market researcher, as well as sales professional, Chris’ skillset blends the knowledge of research data and performance metrics with marketing technologies. His expertise will help Motista clients capitalize on the highest impact growth solutions to accelerate profitability.
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“As Motista continues its rapid customer expansion, it is fundamental to our success to grow our team with proven, strategic leaders to continue to build brand awareness and demand for our proprietary Emotional Connection Targeting solutions. We are thrilled to have an experienced industry veteran such as Chris join our sales team to develop long-term partnerships with Fortune 1000 brands,” said Tom O’Sullivan, Executive Vice President of Sales, Motista.
Before joining Motista, Chris served as Senior Director of Business Development at Research Now Ad & Audience, a B2B and B2C panel provider and data collection services company, where he was focused on delivering audience targeting and advertising measurement solutions to the media and ad tech industry. Prior to this, Chris was Sales Director for the retail and CPG verticals at Kantar Media Compete. There he helped companies build measurable online marketing and ecommerce strategies.
“It’s very clear Motista’s Predictive Emotional Connection Intelligence provides marketers with some of the most innovative and proven targeting solutions in our industry. Mapping out and measuring consumers’ Emotional Connection to a brand is exactly what CMOs are looking for in order to drive growth. I’m incredibly excited to join Motista and help top-tier brands achieve their revenue goals,” said Chris Rogers, Vice President of Sales, Motista.