Native Ad Platform Brings the Popular Stories Format to the Open Web

Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular “stories” format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers.

With Native Stories, advertisers can captivate engaged mobile users across hundreds of Nativo’s premium publisher feeds. Users discover the branded content within the feed via sponsored content and upon click, the immersive format takes over the user’s entire screen using only image and video assets. The format is built for verticals that require more visual experiences than text, such as entertainment, retail and consumer packaged goods (CPG), enabling advertisers to showcase products and services in rich detail.

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“Stories has become the most immersive and adopted mobile ad format on social media. With Nativo’s Native Stories, brands can finally take this storytelling experience to premium, trustworthy, brand safe editorial environments,” said Jay Freedman, Chief Revenue Officer at Nativo. “Brands can easily repurpose existing social assets into in-feed native ads across more than 400 premium publisher feeds. Native Stories provides brands more control and transparency than social environments, through contextual targeting, access to brand engagement and sentiment reporting, all the while building up a brand’s target audience.”

According to Digital Content Next, more than 80 percent of consumers trust content on websites or apps with brand recognition – which is one of the reasons why early users of Native Stories have seen engagement rates higher than industry standards. Unlike stories on social media, where users are often passively browsing, Native Stories is optimized for deeper engagement with audiences that are in an information-seeking mindset on credible publishers. Compared to traditional, text-based native ad formats, Native Stories offers a visually impactful ad with 100 percent share-of-voice (SOV).

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Another early adopter, Susan G. Komen, leveraged Native Stories to engage with today’s mobile-first consumers. “Breast cancer affects so many of us in one way or another, so we were excited to test out Nativo’s Native Stories format as an innovative way to present Komen to new and existing supporters,” said Sean Tuffnell, Director of Communications at Susan G. Komen. “We know that the ways in which our online community engages with us continue to evolve, so it is important that we evolve with them and reach as many people as possible.”

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