Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad

Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the province of Quebec.

“We’re extremely happy to welcome the Brad talent within the Ogilvy family. This acquisition will give us more depth in content creation, social media, and design, and will offer employees and clients more growth opportunities,” stated David Aubert, Chief Executive Officer, Ogilvy Montreal.

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Since its inception more than 20 years ago, Brad has earned a solid reputation in Quebec and across the country, serving a long list of provincial and national clients such as the Volvo Group, Fairmont Hotels, BRP, the Government of Quebec and Irving. Recognized for its innovative ideas and efficient solutions, the agency has been rewarded for its creativity at Cannes Lions International Festival of Creativity and most recently at Créa 2018, Quebec’s premier award show, taking home six honors.

Martin Bernierwill lead the Ogilvy office in Quebec City as President and Dany Renauld will contribute to the growth of the agency as President of Ogilvy Montreal. They will both report to David Aubert, who becomes CEO of Ogilvy Montreal and Ogilvy Quebec. Carle Coppens will team up with Etienne Bastien to lead the creative team in Quebec.

“The Brad acquisition brings us a step closer to making Ogilvy the leading agency in CanadaThe synergy between the Montreal and Toronto offices has never been as fluid as it is today,” said John Seifert, Worldwide Chairman & CEO, The Ogilvy Group.

“The addition of Brad’s talent expands our presence in Quebec and our creative firepower across our national clients as Ogilvy’s next chapter continues to unfold,” said Laurie Young, CEO of Ogilvy Canada.

With 325+ employees in Toronto, Montreal and now Quebec City, Ogilvy becomes one of the 5 largest marketing communications agencies in Canada. The agency is comprised of industry leading units in advertising, branding, and identity, shopper and retail marketing, digital marketing and branded content.

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