Talent Attraction Agency Leverages pandoIQ to Optimize Recruitment Campaign Efforts

PandoLogic, the hire intelligence company and world’s leading provider of programmatic recruitment advertising, shared details of a new strategic partnership with Hope Leigh Marketing Group, a talent attraction agency.

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PandoLogic’s award-winning pandoIQ platform intelligently automates job advertising spend through artificial intelligence. Using proprietary algorithms, pandoIQ ensures job listings reach qualified candidates by extracting 50+ job requirements and attributes from the job listing. This job data model is combined with performance data from more than 200 billion historical job performance data points, as well as supply & demand and demographic data which is utilized by it’s machine learning model to predict the optimal campaign. PandoLogic’s cognitive engines automate decision-making during every stage of the process, helping to simplify even the most complex hiring needs and support faster, smarter and more efficient sourcing.

“By partnering with PandoLogic, we are able to offer our clients the best in AI for programmatic job advertising while also providing the best possible outcomes in pay for performance recruitment marketing,” said Amanda Thompson Buffington, Managing Partner and co-founder of Hope Leigh Marketing Group. ”

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With PandoLogic’s customer success team continually optimizing campaigns, expanding job titles and locations, and providing unparalleled customer service, our clients are able to lower their Cost Per Applications and Cost Per Hire, which helps build pipelines and ultimately gets people to work.”

Terry Baker, President and CEO of PandoLogic, added, “Together, PandoLogic and Hope Leigh Marketing Group are out to eliminate the 40 percent of job advertising spend we know is wasted each year. That’s because both of our teams know that talent acquisition success hinges on quality data, and the more we understand about the candidates we’re looking for, the more we know the data trends impacting the process, the more we’re able to improve and ultimately optimize efforts and produce quality results. It’s exciting to be working together.”