Smartly, the leading AI-powered advertising platform, announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital advertising’s toughest challenges: understanding what’s working, where, and why, while the campaign is still live.

Measuring and optimizing upper-funnel brand campaigns has traditionally been fragmented and slow. Brands are too often left relying on outdated insights, incomplete reach and frequency data, and metrics that don’t reflect true audience engagement across channels. Brand Pulse changes that by delivering real-time performance data across major platforms, including YouTube. Marketers can now confidently optimize their brand investments and clearly see the incremental reach each platform – including YouTube – delivers.

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Brand Pulse empowers marketers with:

• Real-Time Deduplicated Reach Insights
  Evaluate true, deduplicated audience size and cost per unique user across channels. Adjust media mix dynamically to maximize visibility.
• Cross-Channel Frequency Controls
  Monitor exposure in real-time across platforms. Avoid ad waste and oversaturation that leads to declining returns.
• Attentive Audience Optimization
  Go beyond impressions served. With customizable attention metrics, like time viewed or active engagement, marketers can now define what attention means to their brand and automatically optimize toward high-value, engaged audiences across channels.

“With Brand Pulse, we could make in-flight adjustments based on real-time data,” said Sander van Strien, Social Advertising Lead at Samsung. “We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely. This year, we hit our target perfectly, something we hadn’t been able to achieve before.”

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Smartly’s Brand Pulse is already driving impact for global brands across America, EMEA, and APAC. By enabling media and brand teams to see and shape campaign outcomes in real time, Brand Pulse turns upper-funnel investment into a strategic growth engine.

“Brand investment is essential, but without real-time insight, marketers are forced to operate in the dark reacting after the moment has passed,” said Laura Desmond, CEO of Smartly. “Brand Pulse brings precision to the upper funnel, delivering immediate, cross-channel visibility into reach, frequency, and attention so brands can optimize while the campaign is still in motion, not in hindsight.”

With the addition of YouTube, advertisers can now access a truly unified view of brand performance across Instagram, Facebook, Snapchat, TikTok, and Pinterest, empowering teams to make smarter, faster decisions with a holistic, cross-platform perspective.