Universal Electronics Inc. , the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform includes an ad exchange for publishers and advertisers to manage, measure and monetize their content with conversational ads, while also providing them an option to use their existing ad tech solutions.

UEI is the leader in the growing global voice-enabled remote controls market with more than 100 million units shipped to the world’s largest consumer electronics companies and video service providers. UEI’s work with Instreamatic will provide a unique voice-enabled experience that allows consumers to interact with ads on TV through personalized conversational content designed to drive awareness and sales.

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“This conversational ad experience will streamline introduction of improved ad delivery as another reason for adoption of voice control in entertainment systems.”

As conversational ads have been largely limited to mobile experiences, UEI’s industry-leading technology is targeted at bringing this marketing tool to televisions through smart TV manufacturers and video service providers. The experience can be further enhanced with personalized context when used with UEI’s QuickSet® platform, which provides an unmatched solution for simplifying universal entertainment and smart home setup and control.