Instreamatic

Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

With This Partnership, Gaana – India’s Largest Streaming Service – Will Integrate Instreamatic’s Technology to Place Fully-Measurable Interactive Voice Ads within Audio Content Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Gaana, India’s largest music and content streaming service, have partnered today to integrate Instreamatic into Gaana’s platform. This partnership…

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including radio and digital media, announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to…

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…