Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?
Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…