Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales

Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S.

Viamedia, the leading cross-media local advertising company, announced a multi-year agreement with WOW! Internet, Cable & Phone, a leading broadband and communications service provider, to continue selling advertising on the multichannel video programming distributor’s (MVPD) behalf in 10 markets nationwide.

Viamedia has represented WOW! in multiple markets across the country since the company’s inception and will continue to represent the advertising sales for WOW! in Augusta, Charleston, Cleveland, Columbus, Evansville, Knoxville, Huntsville, Montgomery, Panama City and Tampa.

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“Viamedia and WOW! have a long-standing partnership that goes deeper than advertising sales. We have worked hand in hand for nearly two decades on advanced technology innovations, brand awareness and are both truly invested in each other’s future,” says Viamedia President & CEO, Mark Lieberman. “We are honored to continue to represent WOW! for the foreseeable future.”

“WOW! continues to put our customers first and ensure that we are delivering the best viewing experience at all times – advertisements included,” says Misty Jensen, VP of advertising sales for WOW!. “Viamedia has done a great job on WOW!’s behalf to attract local advertisers within the communities we represent. We’re excited to extend our partnership with Viamedia so they can continue providing WOW!’s advertising customers with an experience that meets their needs.”

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This announcement comes on the heels of Viamedia’s most recent innovation, QTT, which bridges the gap between digital and linear television advertising sales.  WOW!, and other MVPD and SSP providers, are active with field trials for QTT™.

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