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viamedia

Viamedia Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

Viamedia, Hardee’s Announce $10,000 College Fund Contest

Companies Partner to Award Qualifying Kentucky Student Grand Prize for Education Expenses Viamedia, the leading cross-media local advertising company, announced that it will once again partner with Hardee's Restaurants LLC to award a qualifying Kentucky student $10,000 to go towards college tuition. Over the last 6 years, Viamedia and Hardee's® have awarded $45,000 in scholarships to 5 Central Kentucky students. The 2019 Hardee's® $10,000 College Fund Contest is open to Central Kentucky students enrolled in a Kentucky…

Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales

Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. Viamedia, the leading cross-media local advertising company, announced a multi-year agreement with WOW! Internet, Cable & Phone, a leading broadband and communications service provider, to continue selling advertising on the multichannel video programming distributor's (MVPD) behalf in 10 markets nationwide. Viamedia has represented WOW! in multiple markets across the country since the company's…

Viamedia Names Tom Walsh Chief Digital Officer

Will Lead Company's Digital Strategy and Digital Sales Outside of Company's TV Markets Viamedia, the leading cross-media local advertising company, announced they have promoted Tom Walsh to Chief Digital Officer. Reporting to the company's CEO, Mark Lieberman, he will be responsible for the company's overall digital strategy while leading a digital sales team that will reside outside of the company's traditional TV markets today. "Tom's strong commitment to Viamedia's continued growth coupled with his…

Viamedia Expands Currency Relationship with Comscore

Comscore Will Be the Exclusive Currency in 72 of 73 Viamedia Markets Viamedia, the leading local cross-media advertising company, announced that Comscore, a trusted currency for planning, transacting and evaluating media across platforms, will be the exclusive TV currency in 72 of its 73 Viamedia’s markets. “We have a long history of partnering with Comscore and are consistently impressed with the stability and granularity of their TV currency,” said Mark Lieberman, president & CEO at Viamedia. “It is an easy…

Lucidity Announces $5 Million Strategic Funding Round

3Rodeo, CoinUs, Cypher Group, Pithia, and YouBi Capital Back First-To-Market Blockchain Solution for Transparency in Digital Advertising Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the close of their strategic funding round, with over $5 million in total participation from a group comprising: 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm part of the RChain ecosystem. With this investment, Lucidity will expand its team and continue…