Ad tech and sales veteran to drive and execute growth strategy for programmatic DOOH leader

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen joins the Vistar executive team as a key player with extensive experience scaling companies into global operations.

“We have big ambitions for Vistar’s next chapter as a fully global company, and I look forward to partnering with him closely as we continue to be a trusted partner amid our expansion and deepening relationships with the world’s largest out-of-home companies.”

As COO, Chen will oversee Vistar’s core revenue operations on both the demand and supply side, while driving and executing the company’s growth strategy.

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“Welby brings impressive experience to our C-Suite team including 13 years in the startup world where he focused on growing and scaling businesses,” said Michael Provenzano, CEO & Co-Founder at Vistar Media. “We have big ambitions for Vistar’s next chapter as a fully global company, and I look forward to partnering with him closely as we continue to be a trusted partner amid our expansion and deepening relationships with the world’s largest out-of-home companies.”

Chen has more than 20 years experience in advertising technology and sales across global markets, where he has focused on helping companies optimize their business models while propelling them toward substantial growth. Specifically, he spent more than a decade in the startup space, most recently serving as COO at JW Player, a leading video SaaS platform. He was also a founding member of video publisher VEVO, held leadership positions at mobile SSPs Inneractive and Fyber, and spent more than 10 years at Microsoft and Nokia working across product, technology and sales.

“I can’t think of a better time to join Vistar than amid the rapid acceleration of digital OOH as a necessary advertising medium for brands,” said Welby Chen, COO at Vistar Media. “Vistar has positioned itself as a pioneer in the programmatic advertising space by completely redefining the programmatic DOOH category with innovative products and seamless solutions for brand marketers, advertisers and more.”

Chen added: “I’ve always had an affinity for the startup environment and the opportunities that come with it, so I’m energized to continue building on an already strong foundation created by the exceptional team at Vistar as we continue to solidify our position as the industry innovator and leader.”

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