Optimize

Ford Motor Company extends its relationship with Syncron to improve spare parts availability and fill rates leveraging Syncron Retail Inventory Management Syncron announced that Ford Motor Company has extended its relationship…
Read More...

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let…
Read More...

Let’s Enhance announces a $3 million seed round to further develop Claid, an end-to-end automated image processing platform that helps marketplaces automatically edit, optimize and deliver user-generated content with AI. The investment…
Read More...

Arity's nearly 100 million driving risk scores exclusively available on the Transparent.ly Lead Platform to optimize winning the most valuable high-intent shoppers Mobility data and analytics company Arity announced that its audience of…
Read More...

InMarket's visit and sales attribution functionality-including incremental sales, sales lift and more-provide actionable intelligence and improved return-on-advertising spend InMarket, the leader in 360-degree consumer intelligence and…
Read More...

Brands can now quickly adapt to customer interests and preferences with optimal opt-in strategies for maximum relevance, retention and reach Apple’s newly introduced iOS 15 gives consumers greater control over how, when and where…
Read More...

Content marketing is a natural part of every marketing activity. In an online marketing environment or even a ‘’phygital’’ or hybrid one, what can differentiate a brand and drive further impact is content that converts, engages and stays in…
Read More...

We live in an era of marketing where technology has overtaken approach as a means of optimizing sales and marketing performance. Solutions from Salesforce, HubSpot and others are seen as the panacea for lead creation by way of creating…
Read More...

SparkPost Launches Inbox Tracker Integration with Salesforce for Improved Inbox Placement and Performance SparkPost announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling…
Read More...

People tend to look at site speed optimization and SEO as separate categories. However, they’re both part of the same equation.  Over the last decade, site speed and SEO have gone hand in hand. In fact, when you Google “page speed for…
Read More...