New category creation of OOH enables brands to reach consumers at street-level with key metrics
Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.
Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.
Marketing Technology News: Salesforce Signs Definitive Agreement to Acquire Slack
Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement and measure performance against custom conversion goals.
“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, Chief Marketing Officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”
Marketing Technology News: Atento’s Innovation Hub Launches Startup Accelerator Program and Open Innovation Platform
According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.
“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”
Marketing Technology News: PROLIFIQ Announces Appointment Jay Jarvis as EVP of Enterprise Sales and Alliances