Adam-Gedge is a proven leader with three decades’ of executive experience at leading technology and consulting firms in the market. She joins from Avanade Australia, where she was Managing Director, and was previously Managing Partner and Vice President of Global Business Services at IBM, as well as holding senior roles at PwC and Arthur Andersen. Adam-Gedge has led the development and implementation of numerous digital enterprise transformation engagements for customers including Treasury Wine Estates, NBN, Commonwealth Bank (CBA), Open Universities Australia, MMG, AGL Energy and Stockland.

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The appointment comes at a key point in the evolution of Publicis.Sapient in Australia, as it expands to meet the growing need for a partner that helps clients to ensure they are successful at reimagining and transforming their business for the digital age. Adam-Gedge will be responsible for building on these relationships to create exponential value for clients by unlocking growth and increasing efficiency. She will drive forward Publicis.Sapient’s reputation in the market for delivering clients’ transformation initiatives through its unique combination of technology, data sciences, creativity and deep industry expertise.

Adam-Gedge will report to Nigel Vaz, CEO of Publicis.Sapient International and Publicis Groupe Global Lead for digital business transformation. She joins the Publicis.Sapient International Leadership Team and will work with the existing Publicis.Sapient Australia leadership.

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“Sarah is an exceptional talent with a strong reputation for building and growing Australian businesses. Her experience and strengths in technology and consulting, strong C-level relationships and personal reputation in the market make her the perfect person to take Publicis.Sapient to the next level in Australia and to accelerating our clients’ businesses by ensuring they successfully transform for the digital age. I’m excited for the experience and diversity of perspective she will add to our team,” said Nigel Vaz.

Sarah Adam-Gedge commented: “I’m delighted to join Publicis.Sapient at such an important time in its evolution, and to help build on its reputation for helping businesses to reinvent and transform themselves to keep pace with a rapidly changing world. As part of Publicis Groupe, with its commitment to creativity and technology in service of superior customer engagement. I look forward to helping make a significant impact for our clients.”

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