Benefiting both retailers and property owners, Smartify enhances the aesthetics and impact of temporary locations with customized digital experiences that attract consumers, extends brand messages, and generates advertising revenue
Smartify Media, creator of a digital media revenue platform for retail locations, announced it has partnered with Storefront, the world’s leading online marketplace for renting short-term and flexible retail space.
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Retailers renting temporary venues on theStorefront.com can now add Smartify’s digital and content management services to digitize their locations with ease and simplicity, creating a more dynamic experience for consumers and ensuring consistency of message across online and physical presences. Additionally, landlords and property owners can begin generating incremental revenue from digital advertising generated by Smartify’s network.
“Together with Storefront, retailers can significantly enhance the appearance of any pop-up location while landlords can extract greater value from their locations,” said Joe Kunigonis, CEO, Smartify Media. “In addition to attracting and engaging greater numbers of consumers, retailers who digitize their locations with Smartify also gain access to the broader Smartify network of digital screens and connected media in permanent retail locations, further extending the reach of both brand and product messages.”
Pop-up stores have grown in popularity among online brands and small businesses who want to have a compelling physical presence without the long-term commitments of a lease or technology investments. With more than 10,000 locations and venues, Storefront meets this growing demand. Smartify continues to grow its national network of in-store, interior, and exterior-facing digital displays serving advertising and retail content. In partnering with and integrating into Storefront, Smartify’s digital solutions are available to retailers who can now extract maximum value from their pop-up store investments.
“Pop-up retailers tend to be online brands or smaller retailers who want to have a bold and powerful presence in the physical world but often lack the assets to create a digital experience that attracts consumers,” said Storefront CEO, Mohamed Haouache. “By partnering with Smartify and integrating their digital capabilities into our platform, any Storefront renter can access their suite of digital solutions to dramatically enhance the aesthetics of their pop-up location and ensure consistency of message, while property owners can monetize vacant spaces.”
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