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Online Marketplace

‘etailz’ Rebrands as ‘Kaspien’ to Better Support Online Brand Growth

New name and brand reaffirm the company’s commitment to be the ultimate online brand growth platform via its retail, agency and software businesses etailz, Inc, a leading online marketplace growth platform, announced the company will operate under the name ‘Kaspien’ and has rebranded, reflecting its complete vision to empower brands to reach their full potential on online marketplaces, such as Amazon, Walmart, eBay and Google. Kaspien’s parent company, Trans World Entertainment Corporation (Nasdaq: TWMC), is also…

IZEA Announces Launch of BrandGraph Proximity Identifiers

New Technology Increases Identification of Ambiguous Brand Names By Up To 491% IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Proximity Identifiers. The new technology marks another leap forward for the BrandGraph platform, further enhancing its ability to help marketers identify, compare and contrast momentum across brands, topics, and concepts in social media. Powered by IZEA’s proprietary content…

IZEA Announces Official Launch of BrandGraph Social Intelligence Platform

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,  announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their…

IZEA Completes TapInfluence Platform Integration

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…

Manchester United and Alibaba Group Announce New Partnership

Club Channel on Youku Brings Exclusive Club Content to Chinese Fans, Future Collaboration Agreed on E-commerce Platform Manchester United – one of the most popular and successful sports teams in the world - announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase. The partnership will see Manchester United content presented and localised on multiple…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…