Sustainable Gifting Grows 10% as Brands Go Green to Drive Sales

Sendoso reveals 220% increase in vendors with sustainable practices amidst growing demand for sustainable gifting solutions

New data released by leading direct marketing automation company Sendoso revealed a surge in green gifting and sustainable vendors as environmentally sound practices remain a key element to corporate marketing strategies. Sendoso found that customers committed 10% more spend with sustainable companies from 2021-2022, resulting in a 220% increase in vendors with sustainable practices joining the sending platform, including Modern Sprout, Pomp, Laumière, One Hope Winery, Jiggy and Verve Culture.

“Sendoso found that customers committed 10% more spend with sustainable companies from 2021-2022, resulting in a 220% increase in vendors with sustainable practices joining the sending platform.”

The data outlines a dramatic shift by brands toward more sustainable practices and offerings when it comes to corporate gifting among businesses and their employees.

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“More and more companies around the world are listening to their employees and supporting their desire for better sustainability in their own lives, and that is having a direct impact on their gifting choices as well as the gifting industry,” said Kris Rudeegraap.. “Options to support sustainability are no longer a luxury; they are a necessity for success. And brands are turning to Sendoso to help them make a sustainable impact within their gifting strategies.”

A recent Sendoso global gifting report found that sustainability concerns for gifts have become significantly more important over the last two years, with 42% of respondents saying it’s more important for gifts to be made of sustainable materials than it was in 2020. And more than one-third said they want gifts sent with zero package wasting and produced by a company that offsets its carbon footprint.

Since 2020, some of the most popular sustainable sends from Sendoso’s more than 30 sustainable vendors include:

• Terra Thread Sustainable Earth Backpack
• Just Enough Wines Collection Set
• Cafecita Coffee 12 oz Bag of Fair Trade Coffee – San Ignacio (Peru)
• Modern Sprout Tiny Terracotta Kit – Champagne Poppies

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