Tremendous Appoints Former Asana and Google Exec as Vice President of Marketing as Platform Crosses $1 Billion in Payout Transactions

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Dana Barrett joins the Tremendous leadership team amid record growth as the company doubles sales and expands customer base by 59% since January

Tremendous, the simplest way for businesses to send rewards and payouts, announced the appointment of Dana Barrett as Vice President of Marketing to guide strategy for untapped markets. Barrett brings more than a decade of experience in Big Tech, having previously served as Head of Global Inbound Growth Marketing and Head of Global Product Marketing at Asana, Chief of Staff for the President of Global SMB Sales at Google, and Global Product Marketing Lead for Video and Publishers at Facebook. At Tremendous, Barrett will lead the marketing team and further accelerate customer growth across multiple verticals.

“I’m thrilled to join Tremendous, a truly unique company with an incredible culture and hands-down the most engaged and authentic employees I’ve ever encountered”

“I’m thrilled to join Tremendous, a truly unique company with an incredible culture and hands-down the most engaged and authentic employees I’ve ever encountered,” said Barrett. “Unlike many tech companies right now, Tremendous is upholding its commitment to being remote-first and conducting fewer meetings. Their impressive traction is a testament to how effective this kind of culture can be for both employees and customers, and I’m eager to contribute to their continued success by leading Tremendous’ marketing efforts.”

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Barrett joins Tremendous during a period of momentous growth. To date, more than 10,000 organizations – including Amazon, Google, United Way and MIT – use Tremendous to show appreciation and compensate research participants, sales prospects, employees and existing customers. Since January, the company has achieved:

  • 59% customer growth and 98% sales growth
  • The highest ranking in G2’s Rewards and Incentives category, as well as a leadership position in Europe and the US and on the Momentum Grid Report
  • An employee net promoter score (eNPS) of more than 80
  • 60% employee growth over the last 12 months

“We pride ourselves on being a fully bootstrapped and profitable startup that cares deeply about its employees, so it’s an honor to see Dana value these characteristics so highly by joining our growing team,” said Nick Baum, co-founder and CEO of Tremendous. “With extensive experience in the world of Big Tech and corporate leadership, Dana brings important perspective and hard-won learnings to Tremendous that will significantly contribute to our next phase of growth.”

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