Pipedrive Inc., a leading sales pipeline software and CRM of choice for over 75,000 companies, announced the appointment of Vinay Ramani as the company’s Chief Product Officer, based in London.

Vinay Ramani now leads the product vision and strategy essential to Pipedrive realizing its true potential. He will lead the product, data, design and research organizations for the company. Vinay joins at an exciting time for the global CRM market. Gartner reports that SaaS CRM is currently the largest application software market which they track, and points to the importance that advanced analytics, machine learning and AI will have as innovation areas in future years.

Having been based in Silicon Valley for two decades, Vinay joins Pipedrive from Google, where he was Product Lead on the Search Ads team – having successfully incubated new products that better understand user task journeys and leading the introduction of Ads on the Google Feed.

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Before joining Google, Vinay Ramani held product leadership roles within high profile customer-centric organizations including Uber, Yahoo! and Adobe. At Uber, Vinay created the Global Growth organisation which helped Uber gain tremendous traction in China, India and Latam. His teams built new products, payment mechanisms, sign-up flows, and viral programs that fueled this rapid growth. Many of these learnings will help Pipedrive grow even faster.

He holds an M.B.A. from University of California, Berkeley and an undergraduate degree in Computer Science & Engineering from the Indian Institute of Technology, Kharagpur.

Timo Rein, Co-Founder and CEO of Pipedrive, comments, “Pipedrive has always been a product-driven company, and Vinay will help progress innovations that deliver for our business strategy. He is the ideal visionary and leader for our product teams. Vinay is a great fit to our company and we’re excited about our future together.”

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Vinay Ramani comments, ”There are literally millions of sales teams that have an incredibly challenging job to do – and Pipedrive has been the leader in meeting their needs with elegant solutions. There is so much more we can do to make every salesperson truly efficient. It is a great privilege to join Timo and the executive team and shape the future of work for hard working sales teams.”

Pipedrive is strongly placed to capitalize on a surging global CRM market worth over $40 billion (Gartner). Having recently won an addition $60 million series C funding round, the company is focused on further expanding its R&D, accelerating customer growth across its global footprint, and exploring strategic acquisitions.

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